| Titel | Ubertoys |
| Titel (Originalsprache) | Uber Toys |
| Agentur | DDB Paris |
| Kampagne | Ubertoys |
| Werbende | Uber |
| Marke | Uber |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 12 |
| Geschäftsbereich | Transport, Reise & Tourismus |
| Story | Eight years after the launch of Uber in France, there were dozens of ride sharing apps and the magic was gone, mostly replaced by people complaining about the service on social media. To renew the passion of customers who once saw Uber as an innovative brand, the agency had to bring the magic back to the streets. That’s what UberToys did. Six life-sized toy cars offering rides in Paris, Zurich and Vienna, over one month, for free. Every Uber customer could order a toy if the car was available. |
| Philosophie | As Christmas decorations bedeck streets and windows, Uber has not stopped innovating: the firm wants Parisians to feel like children again by recalling those little timeless cars they would put on their wish lists for Santa Claus. To experience this emotion, you can order a car-size toy vehicle for free in a few clicks on Uber’s application and see one of six cars from UberToys drive all the way up to you. |
| Medientyp | Fernsehen |
| Länge | |
| Werbeleiter | Michelle Lambert |
| Werbeleiter | Julie Touyarot |
| Werbeleiter | Pauline Rigommier |
| Werbeleiter | Lindsay King |
| Kundenbetreuer | Paul Ducré |
| Kundenbetreuer | Julie Haslé |
| Kundenbetreuer | Noémie Pitois |
| Kundenbetreuer | Lucas Lahore |
| Strategieplaner | Claude-Henri Galbois |
| Executive Creative Director | Alexander Kalchev |
| Creative Teammitglied | Jean Weessa |
| Creative Teammitglied | Mélanie Pennec |
| Creative Teammitglied | Jeanne Taillard |
| Creative Teammitglied | Timothy Alexandre |
| Agentur TV-Produzent | Fabien Donnay |
| Produktionsfirma | Art Bridge |
| Produktionsfirma | Quad Productions |
| Executive Producer | Olivier Bassuet |
| Gründer | Olivier Bassuet |
| Produktionsleitung | Claudia Traeger |
| Produktionkoordinator | Nabia Amraoui |
| Post-Produktion | Nataly Aveillan |
| Filmproduzent/Produzent | Gabriel Dugué |
| Produktionsdesigner | Arno Roth |
| Bild und Kamera | Balthazar la |
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