Titel | Tesco – "Invisible Stories" |
Agentur | BBH |
Kampagne | Invisible Stories |
Werbende | Tesco |
Marke | Tesco |
Posted | Mai 2021 |
Geschäftsbereich | Kaufhäuser, Supermärkte |
Story | Tesco launched Sunflower Lanyards in every store to make shopping easier for those with hidden disabilities. 1 in 6 people in the UK has a hidden disability. 321k people work at Tesco and many of them have a hidden disability themselves. Apart from being the best people to help as they fully understand it, they also share the knowledge with the rest of the team. |
Medientyp | Fernsehen |
Länge | |
Art Director | Pjotr Barakov |
Texter | César Rodriguez |
Creative Director | Tom Drew |