Sandy Chan
Art Director at Cheil Hong Kong
Hong Kong, Hong Kong
TitelInside Out
Agentur
Kampagne Inside Out
Werbende Shangri-La Hotels & Resorts
Marke Shangri-La Hotels And Resorts
PostedJunI 2011
Geschäftsbereich Hotels, Unterkunft
Slogan There's No Greater Act Of Hospitality Than To Embrace A Stanger As One's Own
Story Without having to talk about chandeliers, infinity pools and the likes, it allowed for a more unique and compelling philosophy: Shangri-La treats guests not as king, but as kin, as family.
All that was required now was for their staff to live, breathe and believe it - all 66,000 of them across 70 hotels. The only way was to get them in touch with their human side. So we focused in what other products didn't have - emotions. Before we inspired the public, we made every effort to inspire them first.
We created a campaign aimed at the heart and we began building the brand from the Inside Out.
 
Philosophie Shangri-La treats guests not as king, but as kin, as family.
Medientyp Case Study
Tonstudio
Executive Creative Director
Executive Creative Director
Creative Director
Texter
Texter
Texter
Art Director
Art Director
Agency Producer
Account Supervisor
Leiter Kundenkontakt
Regisseur
Produzent
Fotografie / Illustration
Musik

An diesem Projekt beteiligte Leute

Talente, die Sie interessieren könnten

Im Trend

Ein kostenloses Talentprofil erstellen Mitglied von AdForum werden

Los geht's