Titel | Inside Out |
Agentur | Ogilvy Hong Kong |
Kampagne | Inside Out |
Werbende | Shangri-La Hotels & Resorts |
Marke | Shangri-La Hotels And Resorts |
Posted | JunI 2011 |
Geschäftsbereich | Hotels, Unterkunft |
Slogan | There's No Greater Act Of Hospitality Than To Embrace A Stanger As One's Own |
Story | Without having to talk about chandeliers, infinity pools and the likes, it allowed for a more unique and compelling philosophy: Shangri-La treats guests not as king, but as kin, as family. All that was required now was for their staff to live, breathe and believe it - all 66,000 of them across 70 hotels. The only way was to get them in touch with their human side. So we focused in what other products didn't have - emotions. Before we inspired the public, we made every effort to inspire them first. We created a campaign aimed at the heart and we began building the brand from the Inside Out. |
Philosophie | Shangri-La treats guests not as king, but as kin, as family. |
Medientyp | Case Study |
Tonstudio | Chez Jean |
Executive Creative Director | Simon Handford |
Executive Creative Director | Sandy Chan |
Creative Director | Pierre Desfretier |
Texter | Kwei Chee Lam |
Texter | Edgard Montjean |
Texter | Troy Sullivan |
Art Director | Pierre Desfretier |
Art Director | Geneviève Hardy |
Agency Producer | James Brook-Partridge |
Account Supervisor | Adam O'conor |
Leiter Kundenkontakt | Laura Leroy |
Regisseur | Bruno Aveillan |
Produzent | Martin Coulais |
Fotografie / Illustration | Patrick Duroux |
Musik | Bruno Coulais |