Harshad Rajadhyaksha
Chief Creative Officer at Ogilvy India
Mumbai, Indien
TitelChild carpenter
Agentur
Kampagne Working child
Werbende CRY
Marke CRY
PostedJunI 2019
Geschäftsbereich Menschenrechte
Story In India, about 33 million children between the ages of 5 and 18 years are subject to child labour. Through the visual, we metaphorically show how children shut themselves in, when they are put to labour and not into schools. We show this via 3 visuals - that of a child mason finishing up her brick box, a child carpenter finishing up his wooden box and a child welder finishing up his metal box. Child labour ends childhood.
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