Jérôme Gonfond
CEO at Strike
Paris Area, France, Frankreich
TitelLucky Day
Agentur
Kampagne Lucky Day
Werbende French Federation of Cardiology
Marke FFC
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 3
Geschäftsbereich Öffentliche Sicherheit & Gesundheit
Story This campaign aims to encourage French people to modify their everyday behavior. It particularly target French women, who are more and more affected by heart attacks. Lucky Day demonstrates with optimism that even the worst day can be good for your heart. In fact, walking 30min per day reduces the risk of heart attack by 20%.
Philosophie This campaign aims to encourage French people to modify their everyday behavior. It particularly target French women, who are more and more affected by heart attacks. Lucky Day demonstrates with optimism that even the worst day can be good for your heart. In fact, walking 30min per day reduces the risk of heart attack by 20%. Film advertisement created by HUMANSEVEN, France for French Federation of Cardiology, within the category: Health.
Medientyp Fernsehen
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Chief Creative Officer
Creative Director
Artistic Director
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TV Producer
Production
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Production
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Post-production Sound
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