Titel | Smartmill |
Brief | We meet the smug owner of a smart home where everything is controlled by voice, even his treadmill. When he instructs the treadmill to run at speed "four", a pop song on the radio starts warbling "Only 16", with hilarious consequences. And it gets even worse when the next song is "Summer of 69". Better to keep things simple, which is what REMA 1000 supermarket does to guarantee its low prices. |
Agentur | TRY/Apt |
Kampagne | Smartmill |
Werbende | Rema 1000 |
Marke | REMA 1000 supermarket |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 2 |
Geschäftsbereich | Kaufhäuser, Supermärkte |
Slogan | Simplicity is king |
Story | We meet the smug owner of a smart home where everything is controlled by voice, also his treadmill. The problem this time is that the sound from the radio interferes with the speed on his treadmill. REMA 1000 is a Norwegian supermarket chain. For many years they have ran their marketing concept: "Simplicity is king" wich is also their philosophy. The film is a follow up on the extremely popular: https://www.youtube.com/watch?v=nwPtcqcqz00&t=1s |
Philosophie | Keep it simple. Simplicity is king. |
Medientyp | Fernsehen & Kino |
Länge | |
Soundtrack | Only sixteen |
Creative Director | Øystein Halvorsen |
Art Director | Karin Lund |
Live Action Director | Andreas J. Riiser |