| Titel | Train |
| Agentur | FCB Chicago |
| Kampagne | Solutionism |
| Werbende | The Dow Chemical Company |
| Marke | Dow |
| Posted | März 2012 |
| Geschäftsbereich | Industrie |
| Slogan | Solutionism. The new optimism. |
| Story | Dow’s new integrated branding campaign - “Solutionism. The new optimism.™” - communicates the belief that, together, science and humanity can solve anything. The creative work highlights specific Dow solutions that help address many of today’s challenges such as gluten-free bread, green rooftops, more efficient smart devices, stronger wind turbines and quieter rail systems. |
| Medientyp | Fernsehen |
| Markt | Vereinigte Staaten von Amerika |
| Spezialeffekte | The Mill New York |
| Redaktionsbüro | Final Cut |
| Tonstudio | Sound Lounge |
| Chief Creative Officer | Todd Tilford |
| Group Creative Director | Jon Flannery |
| Texter | Jon Flannery |
| Art Director | Doug Behm |
| Group Creative Director | Doug Behm |
| Creative Director | Ron D'Innocenzo |
| Texter | Ron D'Innocenzo |
| Texter | Terin Izil |
| Art Director | Derek Julin |
| Agency Executive Producer | Ivo Knezevic |
| Produktionsfirma | Morton Jankel Zander (MJZ) |
| Regisseur | Nicolai Fuglsig |
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