Bruno Dejonghe
Producer at Lovo Films
Bruxelles, Belgien
TitelA Blind Call
Agentur
Kampagne A Blind Call - Brailleliga
Werbende Brailleliga
Marke Ligue Braille
PostedDezember 2007
Produkt Foundation for the Blind
Geschäftsbereich Karitative, Ehrenamtliche Organisationen
Philosophie You probably know the phenomenon: you forget to lock your mobile phone, you put it in your trouser pocket and without knowing it you call the first person in your contact list. We turned this insight into a totally new way of fundraising. We asked everyone to put "A BLIND CALL" as the first contact in their mobile phone. So, next time you call someone accidentally, you don't disturb the Anne's, André's or Agatha's in your contactlist anymore, but you make a blind call, donating the cost of the call to the league of the blind.
Medientyp Fernsehen
Länge
Markt Belgien
Mehr Informationen www.ablindcall.be
Art Director
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Creative Director
Account Executive
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Agency Producer
Agency Producer
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