Titel | Saying No |
Agentur | Clemenger BBDO Melbourne |
Kampagne | How to Dink Properly |
Werbende | DrinkWise Australia |
Marke | DrinkWise |
Datum der ersten Ausstrahlung/Veröffentlichung | 2014 / 2 |
Geschäftsbereich | Gemeinnützige Organisationen |
Slogan | Drinking Do It Properly |
Story | Drinking Do It Properly is a campaign from DrinkWise Australia created by Clemenger BBDO that aims to moderate young adults' binge drinking behaviour. Through a series of animated web films, the campaign aims to charm rather than castigate kids. Rather than preaching abstinence to 18-24 year olds, it challenges them to drink properly, and ultimately, more responsibly. |
Medientyp | Internet-Film |
Länge | |
Markt | Australien |
Werbeleiter | John Scott |
Werbeleiter | Madi Jacobs |
Werbeleiter | Damian Troselj |
Leiter Creative Group | James McGrath |
Executive Creative Director | Ant Keogh |
Texter | Ellen Bullen |
Art Director | James Orr |
Geschäftsführer | Paul McMillan |
Etatdirektor | Jennifer Chin |
Etatdirektor | Brendan Taylor |
Kundenbetreuer | Jarrick Lay |
Account Executive | Mark McCray |
Direktor Strategische Planung | Paul Rees-Jones |
Executive Producer | Sonia Von Bibra |
Produzent | Sevda Cemo |
Interactive Director | Sam Mackisack |
Produzent Digital | Alex Kemp |
Druck-Produzent | Michael Travers |
Zeichner | Peter McDonald |
Zeichner | Guy Shield |
Regisseur | Domenico Bartolo |
Produzent | Fushia O'Hara |
3D-Grafiken | Stephen Elliget |
Musik | Karlheinz Richter |
Komponist | Mark Mitchell |
Ton | Paul LeCouter |