| Titel | Big Breakfast |
| Agentur | Leo Burnett Chicago |
| Kampagne | Share Your Breakfast |
| Werbende | Kellogg's |
| Marke | Kellogg Company |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2011 / 3 |
| Geschäftsbereich | Müsli |
| Philosophie | <!--StartFragment--> At Kellogg’s, we believe in the power of breakfast and its ability to bring out the best in each day. And yet, one in four children lives in food-insecure households, making breakfast hard to come by. Kellogg’s Share Your Breakfast campaign invites America to help kids in need through a simple act of sharing. When you share what you’re having for breakfast figuratively, Kellogg’s will share breakfast with hungry kids literally. Snap a quick photo of your breakfast, and MMS/text it to 21534 or upload it to us on shareyourbreakfast.com. For every photo posted, Kellogg’s will share breakfast with kids in school. Our goal? To help share one million breakfasts by the start of the 2011–2012 school year. <!--EndFragment--> |
| Medientyp | Fernsehen |
| Tonstudio | Sound Lounge |
| Direktor Fotografie | Federico Alfonzo |
| Spezialeffekte | Mark Edinoff |
| Cutter | Mark Edinoff |
| Regisseur | Tim Brown |
| Produktionsfirma | Spank Corp Ltd |
| Executive Producer | Emma Bewley |
| Texter | Daniel Fisher |
| Texter | Rick Brim |
| Art Director | Daniel Fisher |
| Art Director | Rick Brim |
| Executive Creative Director | Jim Bolton |
| Executive Creative Director | Don Bowen |
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