Daniel Fisher
Global Executive Creative Director at Ogilvy UK
London, Großbritannien
TitelCourage
BriefThe film features striking images of real frontline healthcare workers, with faces that are bruised and scarred from protective masks. The film is a tribute to honour the men and women fighting to save our lives during the pandemic. Beyond the physical imprints left by their masks, their enduring faces also bore the marks of exhaustion and the emotional toll of long hospital shifts. But despite the severity of these powerful images, their faces evoked beauty to us, as their courage was something truly beautiful. The film also announces Dove’s commitment to providing frontline workers around the world with $7.5 million in financial assistance.
Agentur
Kampagne Courage is Beautiful
Werbende Unilever
Marke Dove
Datum der ersten Ausstrahlung/Veröffentlichung 2020 / 4
Geschäftsbereich Hygiene, Körper- & Schönheitspflege
Story Dove have always believed that beauty is not defined by shape, size or colour, but by feeling the best version of yourself - authentic, unique, real and true. The latest global campaign from the brand reminds us that there is no greater expression of beauty than the qualities of compassion and courage by paying tribute to the heroic front-line healthcare workers around the world fighting Covid 19 who have captured the hearts and affections of billions in recent weeks. The film, from Ogilvy’s teams in London and Toronto, was turned around in days by Ogilvy's teams in London and Toronto. To collect the images, the agency approached real doctors and nurses they found on sites such as Instagram and asked for permission to use their photos. Launched in Canada and the US this week, it is due to roll out across the world over the next few days.
Medientyp Internet-Film
Länge
Global Executive Creative Director
Chief Creative Officer
Creative Director
Creative Director
Stellvertretender Creative Director
Leiter Strategie
Managing Director/Partner
Managing Director/Partner
Account Coordinator
Head of Project Management
Agency Producer
Agency Producer
Produktionsleitung
Druck-Produzent
Assistenzredakteur
Komponist
Executive Vice President
Marketing Manager
Brand Manager
Global Executive Creative Director
Chief Creative Officer
Art Director
Texter
Geschäftsführer
Etatdirektor
Agency Producer
Cutter
Cutter
Executive Producer
Assistant

An diesem Projekt beteiligte Leute

Ähnliche Werbungen

Im Trend

Ein kostenloses Talentprofil erstellen Mitglied von AdForum werden

Los geht's