Lloyds - "Horse Story"

adam&eveDDB

adam&eveDDB London, Großbritannien

Awards

26200

Marke: Lloyds
Länder: Großbritannien

Werbende: Lloyds Banking Group

Titel	Horse Story
Agentur	adam&eveDDB
Kampagne	250 Year Anniversary
Werbende	Lloyds Banking Group
Marke	Lloyds
Datum der ersten Ausstrahlung/Veröffentlichung	2015 / 6
Geschäftsbereich	Bank Services, Börsenmakler
Slogan	By your side for 250 years
Story	Lloyds Bank is launching a campaign featuring its iconic black horse to mark the bank’s role in supporting customers through 250 years of an ever changing Britain. At the heart of the campaign, created by adam&eveDDB, is a 90 second and 60 second film depicting the strength and support of horses in everyday situations from the year the bank was founded in 1765 to the present day. It opens on a stable in the 18th Century where a black foal takes its first steps, moving to a horse helping a farmer and his wife plough their field in a pre-mechanised economy, through to a scene depicting the last horse drawn RNLI lifeboat in Wells (where this scene was shot), cuts to a horse drawn carriage at an 80s wedding, before ending on a British Para Show Jumper, Susi Rogers Hartley, cantering through a forest. In each scene of ‘Horse Story’, the black horses – the iconic symbol within the brand’s logo - put people first, demonstrating Lloyds’ core values of loyalty, trust and service. The campaign breaks on 29th June and also encompasses press, outdoor, digital and in-branch advertising. It uses the line: By your side for 250 years. Mat Goff, Managing Director, adam&eveDDB said: “The black horse is one of the most enduring icons on the British High Street. It represents the endurance, service and partnership that Lloyds has always provided its customers and is the perfect creative device for marking Lloyds’ 250th anniversary. “ Catherine Kehoe, Managing Director Group Brands and Marketing, Lloyds Bank said: “We wanted to acknowledge our 250th anniversary with a campaign that dramatises the role Lloyds Bank has played in its customers’ and communities’ lives through the years, our iconic symbol - the black horse is the vehicle used to demonstrate quiet determination and trust, by your side through good times and bad.”
Medientyp	Fernsehen
Länge	90 seconds
Soundtrack	Birdy, Wings
Mehr Informationen	http://www.lloydsbank.com/banking-with-us/250-anniversary.asp
Produktionsfirma	Rogue Films
Geschäftsführer	Mat Goff
Managing Director Group Brands and Marketing	Catherine Kehoe
Chief Creative Officer	Ben Priest
Executive Creative Director	Ben Tollett
Executive Creative Director	Richard Brim
Planner	David Golding
Medienagentur	MEC
Produzent	Matt Craigie
Produzent	victoria bennett
Kundenbetreuer	Mat Goff
Kundenbetreuer	Charlotte Wolfenden
Medienplaner	Hannah Mcwilliam
Medienplaner	Melanie Constant
Regisseur	Sam Brown
Cutter	Paul Watts
Cutter	The Quarry
Post-Produktion	The Mill London
Audio-Postproduktion	Aaron Reynolds
New Business Director	Jemima Monies