Titel | Becoming Beckham |
Agentur | adam&eveDDB |
Kampagne | Becoming Beckham |
Werbende | H&M |
Marke | H&M |
Posted | April 2016 |
Geschäftsbereich | Andere |
Story | In this amusing film for H&M, charismatic brand spokesman David Beckham is dismayed when he learns that Kevin Hart – who could hardly look less like him – is to play him in a film. Not only that, but the actor is going to shadow Beckham for a few days to research the role. At first things go badly as Kevin mimics his speech, joins him at the gym, crashes his ad shoots and “borrows” his car. But in the end the duo begin a sort of bromance and part on good terms. Wearing H&M won’t allow you to “bend it like Beckham”, but at least you can adopt some of his style. |
Medientyp | Case Study |
Länge | |
Regisseur | Sonny London |
Filmproduzent/Produzent | Sonny London |
Cutter | Marshall Street Editors |
Chief Creative Officer | Ben Priest |
Executive Creative Director | Ben Tollett |
Executive Creative Director | Richard Brim |
Texter | Patrick McClelland |
Art Director | Feargal Ballance |
Etatdirektor | James Rowe |
Agency Producer | Ben Sharpe |
Geschäftsführer | Tammy Einav |
Produktionsassistant | Jimena Seoane |
Produktionsassistant | Anthony Falco |
Regisseur | Fredrik Bond |
Filmproduzent/Produzent | Alicia Richards |
Cutter | Tim Thornton-Allan |
Assistenzredakteur | Matthew Pochettino |
Assistenzredakteur | Phil Hignett |
Post-Produktion | Justin Stiebel |
Post-Produktion | The Mill |
Leitung Spezialeffekte | Jonathan Westley |
Leitung Spezialeffekte | The Mill |
Sounddesigner | Anthony Moore |
Sounddesigner | Factory Studios |
Creative Director | Erik Zetterberg (H&M) |
Projektmanager | Fia Ingman (H&M) |
Head of Marketing | Daniel Hermann (H&M) |