| Titel | DESIGNATED DRIVER |
| Agentur | adam&eveDDB |
| Kampagne | Designated Driver |
| Werbende | The AA |
| Marke | The AA |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 3 |
| Geschäftsbereich | Verkehrssicherheit |
| Story | The commercial highlights the underrated danger of texting whilst driving with a narrative that follows a couple leaving a nightclub: the woman, who is the designated driver for her intoxicated boyfriend, starts to reply to a text as they start their journey. The boyfriend notices and suggests they swap places, in a move that makes a bold statement on the dangers of using a mobile phone whilst driving. |
| Medientyp | Internet-Film |
| Länge | |
| Post-Produktion | Framestore |
| Audio-Postproduktion | 750mph |
| Werbeleiter | Edmund King |
| Chief Creative Officer | Richard Brim |
| Executive Creative Director | Ben Tollett |
| Texter | Alex Lucas |
| Art Director | Jon Farley |
| Leiter Strategie | David Golding |
| Etat-Planer | Nick Hirst |
| Etatdirektor | Chloe Harding |
| Agency Producer | Lucie Georgeson |
| Medienagentur | Carat UK |
| Produktionsfirma | Outsider |
| Regisseur | James Rouse |
| Filmproduzent/Produzent | Benji Howell |
| Direktor Fotografie | Alex Melman |
| Cutter | Bill Smedley |
| Redaktionsbüro | Work Editorial |
| Audio-Postproduktion | Sam Ashwell |
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