| Titel | Antiques |
| Agentur | Wieden + Kennedy |
| Kampagne | Antiques |
| Werbende | ESPN, Inc. |
| Marke | ESPN |
| Posted | September 2008 |
| Produkt | Sunday NFL Countdown |
| Geschäftsbereich | Fernseh- & Radioprogramme & Sender |
| Slogan | NOT EXPERTS. FOOTBALL EXPERTS. |
| Story | The spots portray the Sunday NFL Countdown analysts, not as experts, but as football experts. For each spot, we mimic real TV shows/scenarios that require specific experts, analysts or judges unrelated to football. For some reason, the analysts find themselves in these situations. But theyre not experts in geopolitics or professional dancing. Theyre football experts. So, naturally, when asked about global warming, they talk about how hot the NFC Norths running game is. Or when asked to judge dance moves, they bring the conversation around to end zone celebrations. And so on. They know more about football than anything, and anyone, else. Not that they couldnt talk about global warming, but who among us wouldnt rather talk about football? NOT EXPERTS. FOOTBALL EXPERTS. |
| Medientyp | Fernsehen & Kino |
| Länge | |
| Markt | Vereinigte Staaten von Amerika |
| Produktionsfirma | Backyard |
| Tonstudio | Sound Lounge |
| Creative Director | John Parker |
| Creative Director | Derek Barnes |
| Art Director | Alan Buchanan |
| Texter | Nick Sonderup |
| Executive Creative Director | Todd Waterbury |
| Executive Creative Director | Kevin Proudfoot |
| Regisseur | Aaron Stoller |
| Executive Producer | Eriks Krumins |
| Produzent | Lauren Bayer |
| Direktor Fotografie | Scott Henrickson |
| Redaktionsbüro | Mad River Post |
| Cutter | Kelly McClean |
| Cutter | Lucas Eskin |
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