| Titel | If you see this double |
| Agentur | McCann Worldgroup Helsinki |
| Kampagne | If You See That Double |
| Werbende | Alcoholics Anonymous |
| Marke | Alcoholics Anonymous Finland |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2011 / 12 |
| Geschäftsbereich | Informations-/Hilfevereinigung über der Krankheit |
| Slogan | “If you see that double, you know who to contact. +358 40 848 4000 / help@aafinland.fi / aafinland.fi” |
| Story | Togehter with Alcoholics Anonymous Finland, we created a visual brathalyzer. |
| Philosophie | We aimed to find a visual synthesis with an effective message. |
| Problem | How to raise awareness of alcohol related problems during the season finns tend to fall of the wagon the most - christmas. |
| Ergebnis | Clear and effective idea earned free media space in finlands largest newspaper, Helsingin Sanomat, read by over 350 000 finns. |
| Medientyp | Plakat |
| Creative Director | Jyrki Poutanen |
| Creative Director | Timo Silvennoinen |
| Art Director | Jyrki Poutanen |
| Texter | Timo Silvennoinen |
| Grafik-Designer | Kari Mikkonen |
| Etatdirektor | Petteri Lillberg |
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