Jyrki Poutanen
Chief Creative Officer \ Partner at TBWA\Helsinki
Helsinki, Finnland
TitelFake Romani Experiment
Agentur
Kampagne Fake Romani Experiment
Werbende Diak (Diaconia University of Applied Science)
Marke Diak
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Universitäten und Berufschulen
Story The Fake Romani Experiment’s core were 52 job applications to carefully selected employers and open positions, which should and would have led to job interviews – if only the names of the four highly qualified applicants hadn’t been changed to Fake Romani names. These 52 applications proved the grim reality of the Finnish society: Romani are still discriminated. Everything else in the campaign was mere documentation of these applications and their sad outcome.
Medientyp Public Relations
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