Diak - "Fake Romani Experiment"

TBWA\ Helsinki

TBWA\ Helsinki Helsinki, Finnland

Awards

7664

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Diak
Länder: Finnland

Werbende: Diak (Diaconia University of Applied Science)

Titel	Fake Romani Experiment
Agentur	TBWA\ Helsinki
Kampagne	Fake Romani Experiment
Werbende	Diak (Diaconia University of Applied Science)
Marke	Diak
Datum der ersten Ausstrahlung/Veröffentlichung	2019
Geschäftsbereich	Universitäten und Berufschulen
Story	The Fake Romani Experiment’s core were 52 job applications to carefully selected employers and open positions, which should and would have led to job interviews – if only the names of the four highly qualified applicants hadn’t been changed to Fake Romani names. These 52 applications proved the grim reality of the Finnish society: Romani are still discriminated. Everything else in the campaign was mere documentation of these applications and their sad outcome.
Medientyp	Public Relations
Länge	125 seconds
Creative Director	Ville Ohtonen
Creative Director	Erno Reinikainen
Creative Director	Laura Paikkari
Texter	Ville Kontiainen
Texter	Tuomas Perälä
Designer	Timo Klemola
Produktionsfirma	TBWA\Screen
Chief Executive Officer (CEO)	Sami Tikkanen
Chief Creative Officer	Jyrki Poutanen
Creative Content Strategist	Joonas Hokka
Creative Content Strategist	Aki Toivonen
Projektmanager	Petri Sarkalahti
Insight Analyst	Jesse Korhonen
Media Director	Miika Luoma
Senior Creative	Sami Kelahaara
Medienteam	Emmi Vilkanen
Medienteam	Aleksi Ylitalo
Medienteam	Kaisu Luukinen
Medienteam	Marja Uski
Influencer	Anne Kukkohovi
Influencer	Tuomas Enbuske
Influencer	Jari Sarasvuo
Influencer	Meri-Tuuli Väntsi
Fotograf	Meeri Koutaniemi
Produzent	Heli Mäenpää
Agency Producer	Donna Maimon
Agency Producer	Niko Hatara
Agency Producer	Jari Lähteinen
Agency Producer	Arsen Sarkisiants
Agency Producer	Hamy Ramezan
Agency Producer	Anssi Mahlamäki