| Titel | Pelicans |
| Agentur | TBWA\ Helsinki |
| Kampagne | Climate action on ice |
| Werbende | Lahti Pelicans |
| Marke | Lahti Pelicans |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 1 |
| Geschäftsbereich | Sportmannschaft, Sportereignisse |
| Story | The Finnish ice hockey club Lahti Pelicans sported unusual jersey numbers to celebrate their hometown Lahti for winning the title of European Green Capital 2021. New player numbers showcased important environmental facts about the city and gained special attention from the game’s sportscaster, who explained the facts to the audience during the game. |
| Medientyp | Promotion & Events |
| Chief Creative Officer | Jyrki Poutanen |
| Etatdirektor | Ella Komulainen |
| Projektmanager | Maija Naumanen |
| Creative Director | Markus Nieminen |
| Art Director | Teemu Lappalainen |
| Grafik-Designer | Tommi Selander |
| Senior Creative | Maria Kuorikoski |
| Creative Content Strategist | Tuomas Karvonen |
| Post-Produktion | FLC Helsinki |
| 3D Designer | Kasimir Häiväoja |
| Illustrator | Daniel Stolle |
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