Jyrki Poutanen
Chief Creative Officer \ Partner at TBWA\Helsinki
Helsinki, Finnland
TitelViita Workstation
Agentur
Kampagne The Future of Remote Work
Werbende City of Lahti
Marke Lahti
Datum der ersten Ausstrahlung/Veröffentlichung 2021 / 9
Geschäftsbereich Gemeinnützige Organisationen
Story Feeling bored due to the dullness of remote work? Take your laptop and march into the forest to work in a calm, peaceful environment! This is now possible in Finland - the city of Lahti wanted to encourage its residents to enjoy the calming effect of nature and has therefore set up remote workstations in the city's nature sites free for everyone to use. The Viita-workstations have been made in collaboration by creative agency TBWA\Helsinki and Finnish design company Upwood. 
 The Viita-workstations are a part of Lahti’s year as European Green Capital 2021, and the campaign highlights the future of remote work and changing needs of workers by using Nordic design. Residents and tourists can use the workstations for free in five different locations around the city's nature sites. Lahti also shares the design for open use and encourages other actors to set up their own workstations.
Nature was strongly present throughout the design process of the Viita workstations. The design reflects ecology, locality and functionality. The workstations are unique in terms of usability, and differ from traditional camping tables due to their functions that are specifically designed for remote working. They include a telephone and a cup holder, an area for one’s laptop, a place to put one’s pens and a possibility to hang a bag or purse. 
Viita workstations are made of Finnish spruce, which is durable material for outdoor use. The use of spruce has a long history in Finland, and as a material it represents the Finnish forest at its best. The workstations are attached to trees so that no harm is done to the trees after installation and removal. Viita workstations will be in use for the first time this autumn as a part of the Green Capital Year.
Medientyp Außenwerbung
Chief Creative Officer (CCO)
Executive Vice President
strategy
Creative Director
Kundenbetreuer
Etatdirektor
Innovation Director
Senior Creative
Art Director
Lead Innovation Designer
Creative Content Strategist
Project Coordinator
Grafik-Designer
Communications and PR specialist
Communications Trainee
Innovation Design Trainee
Communications Planner
Communications and Marketing Planner
Upwood Carpenter
Student LAB Institute of Design and Fine Arts
Student LAB Institute of Design and Fine Arts
Student LAB Institute of Design and Fine Arts
Student LAB Institute of Design and Fine Arts
Student LAB Institute of Design and Fine Arts
Head of Communications
Junior Communications Specialist
Junior Communications Specialist
Junior AD
Head of Communications

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