Grand National - "The Outsider"

4Creative

4Creative London, Großbritannien

Awards

11506

Marke: Grand National
Länder: Großbritannien

Werbende: N/A

Titel	The Outsider
Agentur	4Creative
Kampagne	The Outsider
Werbende	N/A
Marke	Grand National
Datum der ersten Ausstrahlung/Veröffentlichung	2015 / 3
Geschäftsbereich	Sportmannschaft, Sportereignisse
Story	Channel 4's 4Creative has created an animated mini-epic this year to promote its coverage of the U.K.'s most famous horse race, the Grand National.
Philosophie	While it couldn't be more different from last year's ad, which featured half naked men fighting, this one, directed by Nexus duo Alan Smith and Adam Foulkes, is equally gripping. Called "The Outsider," it's the story of a baby unicorn who, like the Ugly Duckling, doesn't fit in -- in a world of pastel ponies, he's dark and has a twisted horn and underdeveloped wings. After an epic chase across a mythological landscape in which he attempts to outrun the other unicorns, he transforms into a race horse, and you can probably guess the rest. John Allison and Chris Bovill, Heads of 4Creative said in a statement: "People love the Grand National because even the outsider has a chance. We wanted to dramatise this whilst at the same time blowing the whistle on all the prejudiced unicorns out there." This year's Crabbie's Grand National Festival is broadcast live on Channel 4 from April 9 to 11.
Medientyp	Fernsehen
Länge	60 seconds
Markt	Großbritannien
Creative Director	Chris Bovill
Creative Director	John Allison
Creative Teammitglied	Jack Croft
Creative Teammitglied	Stacey Bird
Agency Producer	Shananne Lane
Group Business Director	Olivia Browne
Produktionsfirma	Nexus Studios
Regisseur	Smith & Foulkes
Executive Creative Director	Chris O'Reilly
Produzent	Tracey Cooper
Produktionsmanager	Fernanda Garcia Lopez
CG Lead	Florian Caspar
Animation	Nexus Studios
Sound Design and Mix	Anthony Moore
Sound Design and Mix	Philip Bolland
Music Production Company	SIREN
Producer	Sean Atherton
Composer	Alex Baranowski