| Titel | Strong for You. Strong for Germany. |
| Agentur | fischerAppelt AG |
| Kampagne | Strong for You. Strong for Germany. |
| Werbende | German Federal Ministry of the Interior |
| Marke | German Federal Ministry of the Interior |
| Posted | November 2017 |
| Geschäftsbereich | Regierungen und andere Institutionen |
| Story | In Germany, just as in the rest of Europe and the world, there are currently many concerns – concerns about terrorism, about refugee policy, and concerns about those who are overly concerned about anything (and anyone) they do not know. Yet the 1.7 million police officers, firefighters and rescue workers who ensure our country’s and our personal safety are often hindered in their work, paradoxically even by violence towards them. The Federal Ministry of the Interior wants to restore respect for the people who risk everything for us with the nationwide campaign “Strong for you. Strong for Germany”. The campaign manages to address everyone – thoughtless people being in the way during an emergency as well as refugees whose experience has taught them not to trust the police. The campaign includes TV spots shown during prime time on private TV channels; targeted online measures (German, English and Arabic) such as longer versions of those spots; as well as huge posters in selected German cities. |
| Medientyp | Fernsehen |
| Länge | |
| Produktionsfirma | It’s Us |
| Regisseur | Soeren Schaller |
| Fotograf | Kristian Schuller |
| Texter | Christian Rullfs |
| Junior Art Director | Josie Schnitt |
| Art Director | Marc Tebart |
| Art Director | Jessica Philipp |
| Creative Director | Philip Bolland |
| Creative Director | David Morales |
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