| Titel | CINEMA |
| Agentur | Havas Paris |
| Kampagne | Campagne d'affichage 2015 |
| Werbende | Cité de l'architecture & du patrimoine |
| Marke | Cité de l'architecture & du patrimoine |
| Posted | November 2015 |
| Story | Each year, the Cité de l’Architecture museum (architecture and heritage museum) in Paris receives 500,000 visitors, who come to admire scale models of monuments dating from the 12th century to the present day. The museum is also home to an architectural library.To emphasize that the library specializes in books about architecture, we’ve used buildings to create a bookshelf scene, with the Leaning Tower of Pisa as a bookend. And to inform that the cinema programme focuses on architectural films, we’ve used buildings to create the illusion of a cinema, with the view looking up to the bright sky above the buildings representing the screen.The aim of this ad is to encourage visitors to stop by at the library after they’ve looked round the exhibitions or to encourage visitors to find out what architectural films are showing at the cinema. |
| Medientyp | Presse & Publikationen |
| Texter | Alain Picard |
| Art Director | Nicolas Harlamoff |
| Fotograf | Surachai Puthikulangkura |
| Agency Producer | Thierry Grouleaud |
| Illustrator | Surachai Puthikulangkura |
| Filmproduzent/Produzent | Somsak Pairew |
| Filmproduzent/Produzent | Kitidej Rattanasuvansri |
| Filmproduzent/Produzent | CLément Lafoy |
| Filmproduzent/Produzent | Malik Kinde |
| Art Buyer | Isabelle Chevillon |
| Produktionsfirma | Illusion Co. |
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