Titel | My Personal Coffin |
Agentur | HeimatTBWA\ |
Kampagne | My Personal Coffin |
Werbende | German federal association of funeral directors |
Marke | German federal association of funeral directors |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 |
Geschäftsbereich | Andere |
Story | My Coffin promotes a new progressive approach to dealing with death in the social age. Upcoming artists created unique coffins for famous German influencers. In touching portraits, the protagonists explain why they chose to undermine the stigma surrounding death and invite their Instagram followers to join the discussion. The initiative’s aim is to eliminate the taboo surrounding mortality and to encourage people to face it openly. Coffins are turned from symbols of fear into unique pieces of art. |
Medientyp | Interaktiv |
Länge | |
Chief Creative Officer | Guido Heffels |
Chief Creative Officer | Matthias Storath |
Creative Director | Johan Kramer |
Creative Director | Tom Hauser |
Art Director | Johanna Schmidt |
Creative Director | Ralf Reinsberg |
Art Director | Ursel Barwinski |
Art Director | Benedikt Wiesbauer |
Texter | Lisa Reissner |
Texter | Demiris Samartzidis |
Etatdirektor | Judith Schenk |
Kundenbetreuer | Fabienne Prochnow |
Kundenbetreuer | Tobias Friedrich |
Kundenbetreuer | Kai Flögel |
Creative Services Manager | Franziska Moeck |
Fotograf | Delia Baum |
Digitale Retuschierung | Simon Kölbl |
Cutter | Chris Heidrich |
Tonproduktion | TRO GmbH |
Produzent Ton | Markus Steffen |
Audioingenieur | Rafael Bratfisch Santiago |