Executive Creative Director
at
BBDO New York
New York, Vereinigte Staaten von Amerika
| Titel | HP Photoball |
| Agentur | AlmapBBDO |
| Kampagne | Making Memories Last |
| Werbende | Hewlett-Packard |
| Marke | HP |
| Posted | März 2013 |
| Geschäftsbereich | Unterhaltungselektronik & Audio- und Videogeräte |
| Story | HP presented the new strapline "Making Memories Last" by creating an interactive experience during São Paulo's biggest music fest. The HP Photoball was equipped with a wi-fi antenna and a HD camera, registeringfan's reaction from an entirely new point of view. These images were transmitted in real time to the stage, FB fan page, and to over 3 millions viewers via live online broadcast. |
| Medientyp | Ambient |
| Länge | |
| Markt | Brasilien |
| Executive Creative Director | Marcello Serpa |
| Executive Creative Director | Luiz Sanches |
| Creative Director | Marcos Medeiros |
| Creative Director | André Kassu |
| Art Director | Guiga Giacomo |
| Art Director | Marcos Kotlhar |
| Texter | Ricardo Wolff |
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