Titel | Crocodile Free (Film Case) |
Agentur | BETC Paris |
Kampagne | Crocodile Free |
Werbende | Lacoste |
Marke | Lacoste / IUCN |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 |
Geschäftsbereich | Mode, Kleidung & Schuhe |
Story | For the second year of its partnership with the International Union for Conservation of Nature (IUCN), Lacoste pushed its engagement for wildlife even further. Its iconic crocodile left its usual spots to ten threatened species in every square foot of Lacoste’s main stores in the world. All Lacoste communication and social platforms also became “Crocodile-Free”. All profits from this day helped IUCN’s efforts to conserve threatened wildlife. |
Medientyp | Case Study |
Länge | |
Kundenbetreuung | Bertille Toledano |
Kundenbetreuung | Fanny Buisseret |
Kundenbetreuung | Charlotte Seillier |
Kundenbetreuung | Suzy Morin |
Executive Creative Director | Rémi Babinet |
Creative Director | Antoine Choque |
Art Director | Jonathan Baudet-Botella |
Texter | Olivier Aumard |
Music Creative Director | Christophe Caurret |
Stellvertretender Art Director | Benoît Ferran |
Stellvertretender Art Director | Jessica Fecteau |
Motion Design | Olivier Kharon |
Post-production Supervisor | Anne-Sophie Touveron |
Produktionsfirma | General Pop |
Tonproduktion | GUM – Green United Music |
Head of Strategy | Lennie Stern |
Head of Activation & Strategy | Julien Leveque |