Catherine Lescure
Werbeleiter at ENEDIS
Puteaux, Frankreich
TitelEpisode 17 - T’es sûr…
Agentur
Kampagne The ElectRIC saga
Werbende EDF
Marke EDF
Datum der ersten Ausstrahlung/Veröffentlichung 2016 / 12
Geschäftsbereich Wasser- & Energie-Vergsorgungsbetriebe
Story Today, people consume electricity but not the EDF brand.Worse still, when they think about their supplier, it’s only when they have to : paying their bills, taking a meter reading, moving house and their energy contract.So in order to encourage interaction with the brand that is more frequent and more positive, we had to do more than just a campaign about electricity or just a one-shot media campaign.We chose to present EDF in a way that had never seen before: EDF, a service provider that helps you manage your daily electricity needs more effectively.
And as we sought to integrate the brand into everyday life and to be closer to people, we chose a familiar format that everyone knows: The TV series.With Eric Judor, a famous comedian and actor in France, we extended the TV series Platane (A kind of French “Curb Your Enthusiasm”) by 17 episodes plus additional content for EDF.
Medientyp Fernsehen
Länge
Regisseur
Communications Director
Director, Brand Management
Werbeleiter
Werbeleiter
Werbeleiter
Chief Executive Officer (CEO)
Geschäftsführender Teilhaber
Etatdirektor
Kundenbetreuer
Executive Creative Director
Texter
Art Director
Agentur TV-Produzent
Produzent

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