Mihnea Gheorghiu
Global executive creative director at Publicis Italy
Milan Area, Italy, Italien
TitelGreen Endorsement
Agentur
Kampagne Green Endorsement
Werbende Green Endorsement
Marke Green Endorsement
Datum der ersten Ausstrahlung/Veröffentlichung 2016 / 4
Geschäftsbereich Karitative, Ehrenamtliche Organisationen
Philosophie Romania’s forests are disappearing and we’re missing the volunteers to plant them back, because younger people are more interested in their future and getting the right job. So, we created Green Endorsement, the certificate that makes volunteering count when applying for a job. To get the certificate, young people would have to volunteer.We got 30 of the largest and most desirable employers in Romania to recognize the certificate. Then, we launched Green Endorsement on the biggest professional networks and job portals in the country to attract youngsters and new companies.
The Case study titled Green Endorsement was done by Publicis Bucharest advertising agency for Green Endorsement in Romania. It was released in Apr 2016.
Medientyp Case Study
Länge
Art Director
Executive Creative Director
Creative Director
Account Director
Copywriter
Produktionsfirma

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