Titel | Cello Challenge |
Agentur | Scholz & Friends Berlin GmbH |
Kampagne | Cello Challenge |
Werbende | Berliner Philharmonie GmbH |
Marke | Berliner Philarmonie |
Posted | Juli 2008 |
Geschäftsbereich | Kultur, Freizeit & Sport |
Story | Most fans of classical music are wealthy, well-educated, and old. That's why the Berliner Philharmoniker took a new approach to make friends among young people. They launched an online game on their website, where visitors take the role of a Cello Player. The game spread like wildfire, with zero media buy. Sales for chamber concerts went up. |
Medientyp | Interaktiv |
Markt | Deutschland |
Mehr Informationen | philharmoniker.web-feedback.de/index.asp |
Creative Director | Mario Gamper |
Art Director | Patricia Stolz |
Grafik-Designer | Annika Stierl |
Texter | Kathrin Schmitz |
Fotograf | Joerg Klaus |
Programmierer | Fabian Aumiller |
Kundenbetreuer | Mandy Tschoepe |
Kundenbetreuer | Inga Moeller |