|Agentur||Scholz & Friends Berlin GmbH|
|Werbende||Berliner Philharmonie GmbH|
|Geschäftsbereich||Kultur, Freizeit & Sport|
|Story||Most fans of classical music are wealthy, well-educated, and old. That's why the Berliner Philharmoniker took a new approach to make friends among young people. They launched an online game on their website, where visitors take the role of a Cello Player. The game spread like wildfire, with zero media buy. Sales for chamber concerts went up.|
|Creative Director||Mario Gamper|
|Art Director||Patricia Stolz|
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