Hermeti Balarin
Executive Creative Director at Mother London
London, Großbritannien
TitelMoment of Truth
Agentur
Kampagne Moment of Truth
Werbende The Boots Company
Marke Boots Healthcare
PostedJuli 2008
Geschäftsbereich Einzelhandel, Vertrieb & Gastättengewerbe
Slogan Get beach gorgeous,
Philosophie The brief was to drive young women into Boots for their summer beauty shopping as they prepare to holiday abroad. The idea is based on the insight that, for most women, the first day of summer holiday is a moment to be dreaded. After months of being hidden under heavy winter clothes, they’ll have to reveal their bodies in public wearing just a tiny piece of fabric. The film features a packed beach falling silent to watch a young woman as she strips down to her bikini. Luckily, she looks gorgeous because she's done her beauty shopping at Boots.
Medientyp Fernsehen
Länge
Markt Großbritannien
Produktionsfirma
Creative Director
Creative Director
Creative Director
Texter
Art Director
Agency Producer
Agency Producer
Produktionsfirma
Produzent
Produzent
Regisseur
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