Hermeti Balarin
Executive Creative Director at Mother London
London, Großbritannien
TitelAI Therapy
Agentur
Kampagne AI Therapy
Werbende Ted
Marke AI Bots
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Andere
Philosophie Ted, the learning platform famed for its Ted Talks, has released an original film uncovering what would happen if AI bots become human enough to experience mental health issues. Set in the year 2118, the film from Mother stars The Thick of It’s Rebecca Front and W1A’s Hugh Skinner as therapist and bot respectively. Front explains to camera how the “third generation” of AI bots have taken on human form and despite their immense successes, are experiencing the human plague of “privilege”. “They’ve grown up wealthy and educated, and without any real purpose they’ve gravitated towards fields like art and DJ-ing, and that’s just made them more miserable,” she explains. The film’s colouring captures the bright, futuristic silks worn by the cast and the stylish interiors of the therapist’s office.
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