Rob Doubal
Co Presidents & Chief Creative Officers at McCann London
London, Großbritannien
TitelGroundhog Day
Agentur
Kampagne Groundhog Day
Werbende Subway
Marke Subway
Datum der ersten Ausstrahlung/Veröffentlichung 2017 / 6
Geschäftsbereich Gastätte & Schnellgaststätte
Story An office worker breaks free from the monotony of her daily routine with the help of a Subway® stores Salad, in a new TV commercial for submarine sandwich chain Subway® created by McCann London.


In the spot, directed by Max Sherman at Blink and titled ‘Groundhog Day’, the young woman is stuck in a never-end cycle of mundanity as she repeatedly goes through her habitual working day – which is punctuated only by a bland, home-made sandwich.


But, when she glimpses a cheeky thought-provoking poster depicting a Subway® stores Salad, everything changes. Suddenly inspired to discover something new and exciting, the woman tries a Subway® stores Chicken Teriyaki Salad and finds her daily grind transformed.


The humorous film sits under the Subway® brand’s ‘Keep Discovering’ platform, which was launched last year to promote its wide variety of taste combinations.
Medientyp Fernsehen
Länge
Brand Marketing Director
Chief integration officer
Executive Producer
Executive Producer
Agency Producer
Chief Creative Officer
Chief Creative Officer
Creative Director
Creative Director
Creative Teammitglied
Creative Teammitglied
Kaufmännischer Geschäftsführer
Kaufmännischer Geschäftsführer
Etatdirektor
Etat-Planer
Etat-Planer
Produktionsfirma
Regisseur
Direktor Fotografie
Produzent
Co Executive Producer
Cutter
Redaktionsbüro
Musik
Sound Engineer
Audio Village / Sound Studio Producer
Medienagentur
Medienplaner

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