Corona Hard Seltzer Limonada - "Say ‘Hola’ to Corona Hard Seltzer Limonada!"

MullenLowe Los Angeles

MullenLowe Los Angeles El Segundo, Vereinigte Staaten von Amerika

5637

Titel	Say ‘Hola’ to Corona Hard Seltzer Limonada!
Agentur	MullenLowe Los Angeles
Kampagne	Say ‘Hola’ to Corona Hard Seltzer Limonada!
Werbende	Corona
Marke	Corona Hard Seltzer Limonada
Datum der ersten Ausstrahlung/Veröffentlichung	2021 / 7
Geschäftsbereich	Soft Drinks, Tonics
Philosophie	To celebrate the launch of Corona Hard Seltzer Limonada, the brand brought its signature Mexican flavor to the Las Vegas Strip where people were asked to order a Corona Hard Seltzer Limonada - en español. Using an interactive, voice-activated vending machine, the brand tested consumers’ Spanish skills by asking them to say- “Dame una Corona Hard Seltzer Limonada, por favor.” Those who got it right received a free sample of the new product, and those who missed the mark were given a free one-month subscription of Duolingo Plus to practice their Spanish for the next time they want to order a Limonada.
Medientyp	Case Study
Länge	60 seconds
Produktionsfirma	Own The Light
Executive Creative Director	Carlos Alija
Executive Creative Director	Laura Sampedro
Creative Director	Patrick Simkins
Stellvertretender Creative Director	Marcelo Maciel
Stellvertretender Creative Director	Renato Barreto
Executive Producer	Ian Midura
Post Supervisor	Dima Kovalchuk
Direktor Fotografie	Dennis Mulyar
Cutter	Christian Acosta
Cutter	Leo Akagi
Director of Business Affairs	Davina Turnbull
Technischer Direktor	Blaze Sanders
Strategist	Sheida Karami
Etatdirektor	Chris Pereira
Director Of PR	Erica Samadani
PR Account Director	Francisco Aguirre