Mohamed BARECHE
Creative Director at Publicis Middle East
Dubaï, Vereinigte Arabische Emirate
TitelWithout "but"
Agentur
Kampagne Without "but"
Werbende Maggi
Marke Nestle
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 10
Geschäftsbereich Nahrungsmittel
Story Maggi launches the withoutbuts movement to encourage women to live a healthier life, without leaving any restraint, excuses or obstacles to block their way.
A smart way to make the public aware that by simply giving up the word "but" one can access a healthy and balanced lifestyle.
This moving and spectacular manifesto features 5 women, kickboxer, architect, yogi, visually impaired or widowed, who through their personal experiences, will free themselves from the weight of the word "but".

A campaign relayed on social networks by a hashtag #noexcuses, 5 stories testimonials and recipes tips.
Medientyp Internet-Film
Länge
Executive Creative Director
Creative Director
Art Director
Art Director
Texter
Planning Director

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