| Titel | Moca Rebrand |
| Brief | With MOCA’s grand re-opening in September 2018, we wanted to tell Torontonians and Canadians what MOCA is all about. And that’s to do something, visit something, and experience something that is UnSame.Same is boring. Same is familiar. Same is what you do and see and eat and think every day. MOCA is coming. And it’s UnSame. What you will see, feel, touch and experience is UnSame. The opinions expressed and how they are expressed are UnSame. How you walk in and walk out will be UnSame. See it on Monday and come back on Tuesday; the exhibit will be UnSame. In fact, it’s located in a part of town and in a building that is UnSame. When MOCA opens, you and Toronto and Canada will be UnSame. |
| Agentur |
Leo Burnett Toronto
|
| Kampagne |
Moca Rebrand
|
| Werbende |
Museum of Contemporary Art (MOCA)
|
| Marke |
MOCA Visits and Membership to the museum
|
| Posted | November 2019 |
| Geschäftsbereich | Firmens-/Institutionnelle Kommunikation
|
| Story | With MOCA’s grand re-opening in September 2018, we wanted to tell Torontonians and Canadians what MOCA is all about. And that’s to do something, visit something, and experience something that is UnSame.Same is boring. Same is familiar. Same is what you do and see and eat and think every day. MOCA is coming. And it’s UnSame. What you will see, feel, touch and experience is UnSame. The opinions expressed and how they are expressed are UnSame. How you walk in and walk out will be UnSame. See it on Monday and come back on Tuesday; the exhibit will be UnSame. In fact, it’s located in a part of town and in a building that is UnSame. When MOCA opens, you and Toronto and Canada will be UnSame. |
| Problem | MOCA is motivated by their belief that museums can be culturally and socially useful. They promote exceptional artistic thinking and provide a community space for discourse and creativity.Working across all contemporary art forms, they empower the local Toronto art scene, while informing the international. MOCA is an accessible, welcoming hub rooted and engaged in a culturally rich neighborhood; it is here, through art, thatyou can feel the specialness of this invigorating and hyper-diverse city. |
| Medientyp |
Case Study
|
| Chief Creative Officer |
Judy John
|
| Creative Director |
Steve Persico
|
| Creative Director |
Lisa Greenberg
|
| Creative Director |
Anthony Chelvanathan
|
| Texter |
Steve Persico
|
| Art Director |
Anthony Chelvanathan
|
| Art Director |
Man Wai Wong
|
| Designer |
Man Wai Wong
|
| Designer |
Ryan Crouchman
|
| Illustrator |
Hanna Tapang
|
| Illustrator |
Hanna Tapang
|
| Developer |
Karen Steinberg
|
| Developer |
Karen Steinberg
|
| Agency Producer |
Franca Piacente
|
| Agency Producer |
Franca Piacente
|
| Agency Producer |
Tania Gaudio
|
| Agency Producer |
Sabrina DeLuca
|
| Agency Producer |
Alex Postans
|
| Druck-Produzent |
Carly Moreau
|
| Druck-Produzent |
Carly Moreau
|
| Druck-Produzent |
Carly Moreau
|
| Etatdirektor |
Allison Litzinger
|
| Etatdirektor |
Allison Ballantyne
|
| Account Executive |
Dorota Wierzbicki
|
| Account Executive |
Dorota Wierzbicki
|
| Account Executive |
Dorota Wierzbicki
|
| Account Supervisor |
Milly Benko
|
| Account Supervisor |
Milly Benko
|
| Account Supervisor |
Milly Benko
|
| Account Supervisor |
Wendy Richardson
|
| Chief Creative Officer |
Brent Nelsen
|
| Etat-Planer |
Tahir Ahmad
|
| Etat-Planer |
Tahir Ahmad
|
| Fotograf |
Mike Tjioe
|