| Titel | Beat it |
| Agentur | BBH |
| Kampagne | Beat it |
| Werbende | Perfetti Van Melle |
| Marke | Mentos |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2009 / 7 |
| Geschäftsbereich | Kaugummi |
| Slogan | Theres nothing like a Mentos Kiss |
| Story | The TVC is set outside a typical US gas station where a group of friends pull up to refuel. As he waits by the car, one of the guys begins to beatbox. Our local guy, the hero, matches his beatboxing and they begin to dual, each time raising their beatboxing game. However, their mouths soon dry up and they begin to faulter. Our hero pops a piece of new mouth-watering Aqua Kiss gum whereupon his mouth transforms itself, producing the most amazing beatboxing sounds. Naturally, he gets the girl, who simply cant resist his Aqua Kiss. |
| Problem | To launch new Mentos Aqua Kiss mouth watering gum |
| Medientyp | Fernsehen |
| Länge | |
| Produktionsfirma | Sonny London |
| Post-Produktion | Finish TV |
| Kundenbetreuer | Corina Cuddihy |
| Etat-Planer | Dan Hauck |
| Creative Director | Rik Brown |
| Creative Director | Jon Fox |
| Creative Teammitglied | Dan Bailey |
| Creative Teammitglied | Brad Wolff |
| Strategieplaner | Darius Karbassioun |
| Kaufmännischer Geschäftsführer | Richard Lawson |
| Regisseur | Guy Manwaring |
| Cutter | Mark Edinoff |
| Redaktionsbüro | The Quarry |
| Darsteller | Killa Kela |
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