Mentos - "Spider"

BBH

BBH London, Großbritannien

17316

Marke: Mentos
Länder: Großbritannien

Werbende: Perfetti Van Melle

Titel	Spider
Agentur	BBH
Kampagne	Spider - Mentos
Werbende	Perfetti Van Melle
Marke	Mentos
Datum der ersten Ausstrahlung/Veröffentlichung	2010 / 7
Geschäftsbereich	Süßigkeiten, Bonbons
Slogan	It's better to know what's coming next
Story	In 'Spider' we see an ordinary couple snuggling up on a sofa, listening to some chilled music. Quite quickly the girl spots a spider on the floor and screams. Our guys, gets up to rescue the spider, but as he approaches it, rather than picking it up, the Spider throws him all around the room. Cut to the endframe, clearly demonstrating the sweets on the inside matching the colour on the wrapper.
Problem	Mentos Rainbow is a new product launching in many of Perfetti's markets into the their candy range of fruit flavoured sweets. Mentos Rainbow is a roll of 14 sweets with seven different flavours in each pack. Not that different, you say? Well, the cool thing about it is that the colour, flavour and order of the sweets on the inside match the colour on the outside wrapper. Our task: to create a launch TV ad. Running with the thought that "it's better to know what's coming next", the creative team came up with the idea of 'Spider'.
Medientyp	Fernsehen
Markt	Philippinen, Thailand, Neuseeland
Ton	Wave Studios
Redaktionsbüro	Marshall Street Editors
Werbeleiter	Corrado Bianchi
Creative Teammitglied	Nadine Akle
Creative Teammitglied	Alex Ball
Creative Director	Rik Brown
Creative Director	Jon Fox
Creative Director	Matt Waller
Creative Director	Dave Monk
Agency Producer	Ben Davies
Cutter	Spencer Fereszt
Post-Produktion	The Mill London
Direktor Fotografie	Ulrik Boel Bentzen
Produzent	Simon Eakhurst
Regisseur	Brian Hughes
Produktionsfirma	Stink Films
Etat-Planer	Ross Berthinussen
Kundenbetreuer	Tom Woodhead