Bridgestone - "Driveguard (60s)"

J. Walter Thompson London

J. Walter Thompson London London, Großbritannien

8003

Marke: Bridgestone
Länder: Großbritannien

Werbende: Bridgestone Corporation

Titel	Driveguard (60s)
Agentur	J. Walter Thompson London
Kampagne	Driveguard
Werbende	Bridgestone Corporation
Marke	Bridgestone
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 4
Geschäftsbereich	Reifen, Zubehör, Öl, Benzin
Story	A car races down a mountain road for an appointment with destiny in the form of a rusty nail. “Somewhere out there,” says the narrator, “there’s a puncture with your name on it.” But an innovative tyre lets you drive on for 50 miles, even when the nail has done its worse. The tyre, the narrator adds, “has our name on it”. Bridgestone.
Philosophie	Shot across four days in Slovenia, the films see a mother embarking on a journey through mountainous terrain in treacherous conditions. With her children in the back facing a potentially fatal situation, tension mounts as the family continues driving through the desolate area until the car collides with one of the hazards. Following a moment of deathly silence, the family continues driving towards the safety of home thanks to Bridgestone’s cutting-edge tyre technology.
Medientyp	Fernsehen & Kino
Länge	60 seconds
Produktionsfirma	Bang TV
Post-Produktion	Absolute Post
Executive Creative Director	Ian Thomas
Geschäftsführender Teilhaber	Derek Turner-Smith
Head of TV	Danielle van Berkel
Production Services	BAS production
Produzent	Tom Whitehead
Executive Producer	Jeremy McWilliams
Fotograf	Callan Green
Prod Coordinator	Max BangTV
Service Co Prod	Andrej Caruso
Cutter	Joe Parsons
Kolorist	Matt Turner
Sound Design	Vaudeville Sound
Komponist	Ray Harman