Fundação Dorina Nowill para Cegos - Dorina Foundation - "The Dot"

lew'lara\TBWA

lew'lara\TBWA São Paulo, Brasilien

19666

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Fundação Dorina Nowill para Cegos - Dorina Foundation
Länder: Brasilien

Werbende: Dorina Nowill Foundation for the Blind

Titel	The Dot
Agentur	lew'lara\TBWA
Kampagne	The Dot
Werbende	Dorina Nowill Foundation for the Blind
Marke	Fundação Dorina Nowill para Cegos - Dorina Foundation
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 5
Geschäftsbereich	Gemeinnützige Organisationen
Philosophie	The new institutional film for the Dorina Foundation pays homage to the dot, highlighting its key role in enabling both sighted and visually impaired people to read. The first part of the film – minimalist and fully digital – portrays the dot as a punctuation mark. The second part – more tactile and fully analog – portrays the dot as the basis of the braille alphabet. "A child with 100% vision needs to go through the literacy process to learn to read and write. No one would think of replacing a 'reading & writing book' by an audio book, for example, during this stage of a child's education. But we still need to remember and emphasize the importance of braille for visually impaired people. These are the dots that can remove blind children from illiteracy and empower them to read and write. This is our legacy for the work started by Ms. Dorina over 70 years ago," says Alexandre Munck, Chief Officer of the Dorina Nowill Foundation for the Blind. He also remarks that: "Launching such an impressive film in the year of our founder's 100th birthday makes it even more special." “The Dot” honors the month of the 100 years of Dorina Nowill's birthday. She was one of the greatest advocates for the inclusion and rights of people with visual impairment (or blind or partially sighted people). Her work enabled the creation of the first specialization program for teachers of blind people and the first large-scale braille press in Brazil. Today, it is one of the world's largest in production capacity. Her important contribution helped to spread the braille system, and the daily work done in the Foundation transforms and gives autonomy to the visually impaired. "Dorina Nowill has left a living legacy of fight for the inclusion of blind or partially sighted people. Giving access to information and culture based on the braille system is a cornerstone of this legacy, and our campaign explores the power of transformation of every little dot that forms this language," says Felipe Luchi, CCO and partner of Lew'Lara\TBWA. The film is broadcast on TV and digital. *The film is also available with audio description on the Dorina Foundation channels.
Medientyp	Fernsehen
Länge	70 seconds
CCO	Felipe Luchi
Creative Director	Gustavo Diehl
Creative Director	Sthefan Ko
Creative Teammitglied	José Neto
Creative Teammitglied	Rafael Merel
Creative Teammitglied	Ulisses Razaboni
COO	Wilson Negrini
Account Services	Valentina Ursini
Account Services	Bruna Gracitele
CSO	Renata Serafim
Strategy	Luciana Moraes
VP of data and media strategy	Vicente Varela
Media	Suellen Kiss
Media	Igor Okamoto
Media	Tatiana Lopes
Producer Director	Patrícia Gaglioni
Agency Producer	Stella Gafo
Film Producer	Vetor Zero
Executive Producer	Alberto Lopes
Executive Producer	Sergio Salles
Executive Producer	Francisco Puech
Film Director	Fabio Acorsi
Account Services	Márcia Guimarães
Account Services	Thais Lopes
Account Services	Rubia Elias
Concept Art	Fabio Acorsi
Concept Art	Felipe Frazão
Concept Art	Maurício Reis
Animation Motion Design	Mauricio Reis
Animation and Render 3D	Ale Eschenbach
Props	Fabio Acorsi
Props	Ale Eschenbach
Props	Mateus Pereira de Jesus
Direktor Fotografie	Andreia de Marchi
Producer	Themístocles Neto
Film Animation	Fabio Acorsi
Film Animation	Ale Eschenbach
Film Animation	Mauricio Reis
Film Animation	Mateus Pereira de Jesus
Art Producer	Mateus Pereira de Jesus
Art Producer	Ale Eschenbach
Ingest	Eduardo Henrique Lopes
Ingest	Marco Tavares
Editor	Hebert Gondo
Cutter	Eduardo Henrique Lopes
Rotoscopy	Diego Ruiz
Composition	Fabio Acorsi
Composition	Leandro Pena
Colorist	Leticia Blanco
Post Coordinator	Clara Morelli
Post Coordinator	Rosangela Gomes
Coordinator Assistant	Taina Soares
Producer	Gustavo Banevicius
Sound Producer	Jamute
Producer	James Pinto
Producer	Daniel Teles
Producer	Anderson Soares
Coordination	Cassia Garcia
Coordination	Julianna Zuppo
Announcer	Clarisse Abujamra
Account Services	Sabrina Geraissate
Account Services	Kiki Eisenbraun
Client	Alexandre Munck
Client	Marina Franciulli