| Titel | The Cigarette that Saved Lives |
| Agentur | FoxP2 |
| Kampagne | The Cigarette that Saved Lives |
| Werbende | DNA Project |
| Marke | DNA Project |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2011 / 11 |
| Geschäftsbereich | Öffentliche Sicherheit & Gesundheit |
| Slogan | DNA evidence convicts. Never disturb a crime scene |
| Story | The Cigarette That Saved Lives depicts another brutal South African murder but focuses on the evidence that’s left behind, encouraging viewers to never disturb a crime scene as DNA can convict. |
| Philosophie | A controversial commercial for DNA Project, a non-profit organisation raising crime scene awareness and fighting crime with science. |
| Medientyp | Fernsehen |
| Regisseur | Bruno Bossi |
| Executive Creative Director | Justin Gomes |
| Art Director | Michael Lees-Rolfe |
| Produktionsfirma | Egg Films |
| Texter | Gavin Williams |
| Produzent | Kirsten Clarence |
| Post-Produktion | BlackGinger |
| Redaktionsbüro | Priest Cape Town |
| Agency Producer | Katherine Tripp |
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