Ryan Paikin
Cutter at 7Flims
Johannesburg, Südafrika
TitelAMG Growls
Agentur
Kampagne AMG Growls
Werbende MERCEDES-BENZ
Marke AMG
PostedAugust 2018
Geschäftsbereich Autos
Story Entry Summary;Almost every road user in South Africa has experienced a cop looking for a bribe.;We recreated this familiar scene but with an AMG at the heart of the story and an;unexpected twist.;Brief Explanation;The (unbranded) piece of content sees a South African traffic officer approach the driver of the Mercedes-AMG. At first it seems like the officer might ask for a bribe (filmed in such a way so as to look like an organic piece of content, as well as bribery being common in South Africa), but instead, the officer walks around the car admiring it. He then asks the driver to rev the car so he can hear “the beautiful sound”, before attempting to mimic the AMG’s distinctive growl. The cop and driver share a laugh.
Medientyp Social Media
Länge
Mehr Informationen
Kundenbetreuung
Art Director
Brand Management
Chief Creative Officer
Bild und Kamera
Bild und Kamera
Cutter
Executive Creative Director
Produktionsfirma
Strategist
Texter
Chief Creative Officer Mike Schalit
Executive Creative Director Brad Reilly
Art Director, Director, Cinematographer Steven Tyler
Copywriter, Director, Cinematographer Kyle Jacobson
Strategic Planner Michael Blunden
Client Director Ryan Livie
Editor Ryan Paikin
Producer Vuyi Seme
Entrant Company NET#WORK BBDO
Idea Creation NET#WORK BBDO
Production NET#WORK BBDO
PR BYDESIGN COMMUNICATIONS
Media Placement BYDESIGN COMMUNICATIONS

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