Sony - "The Bottled Player"

FCB New Zealand

FCB New Zealand Auckland, Neuseeland

Awards

16072

Marke: Sony
Länder: Neuseeland

Werbende: Sony Corporation of America

Titel	The Bottled Player
Agentur	FCB New Zealand
Kampagne	Sony waterproof MP3 player
Werbende	Sony Corporation of America
Marke	Sony
Datum der ersten Ausstrahlung/Veröffentlichung	2014
Produkt	Waterproof MP3 Player
Geschäftsbereich	TV, HiFi, Video
Philosophie	So DraftFCB Auckland hijacked something they'll find in every gym the world over, vending machines, by combining the product with bottled water. In doing so DraftFCB created a world first - The Bottled Walkman. This simple packaging innovation gave Sony a unique way to display the product, which instantly demonstrated its benefit. And transformed the humble vending machine into a conversation starter, a media portal, and a distribution channel that completely removed the barriers to purchase. Allowing swimmers to buy the product right there and then, as easily as buying a bottle of water.
Problem	With the Sony waterproof MP3 player, swimmers can now enjoy the performance enhancing benefit of music while they swim. It's something every serious swimmer would want, but the challenge was getting the attention of this niche market.
Medientyp	Case Study
Länge	105 seconds
Regional ECD	James Mok
Media Manager	Rachel Leyland
Digital Campaign Manager	Charlotte Broadbent
Social Campaign Manager	Georgia Boyce
Senior Digital Producer	Nick Niblett
Digital Director	Stephen Pearson
Senior Mac Operator	Harmen Kamsteeg
Senior Mac Operator	Hylda von Dincklage
Head of Craft	Nick Smith
Account Executive	Alisha Thomas
Produktionsleitung	Eric Thompson
General Manager of PR	Angela Spain
Executive Creative Director	Tony Clewett
Executive Creative Director	Regan Grafton
Creative Teammitglied	Melina Fiolitakis
Creative Teammitglied	Kevin Walker
Etatdirektor	Michelle Koome
Medienplaner	Sarah McEwan
Art Buyer	Kelly Gillard
Fotograf	Lewis Mulatero
Designer	Michael Braid
Werbeleiter	Peter Buckton