Sony - "DEFY feat Macy Baez (Macy Meets Parris Goebel)"

FCB New Zealand

FCB New Zealand Auckland, Neuseeland

13209

Titel	DEFY feat Macy Baez (Macy Meets Parris Goebel)
Agentur	FCB New Zealand
Kampagne	DEFY
Werbende	Sony Corporation of America
Marke	Sony
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 4
Geschäftsbereich	TV, HiFi, Video
Philosophie	What does it take to become a dancer, when you're born profoundly deaf? Meet Macy Baez, the star of project DEFY, a fearless 15-year-old hip-hop dancer from the Illawarra, Australia. Watch her story to find out how she dances by feeling the music, and through this, how she’s making her way onto the world stage. #extrabass
Medientyp	Branded Content
Länge	178 seconds
Executive Creative Director	James Mok
Executive Creative Director	Tony Clewett
Medienplaner	Kate Grigg
Medienplaner	Kate Kennedy
Creative Teammitglied	Melina Fiolitakis
Etatdirektor	Hannah Downes
Etatdirektor	Toby Sellers
Fotograf	Mike Braid
Head of Content Production	Pip Mayne
Social	Mark Cameron
Social	Kate MacDonald
Head of Creative Services	Jenni Doubleday
Creative Teammitglied	Kelly Lovelock
Kundenbetreuung	Laura Little
Head of Craft	Nick Smith
Studio-Manager	Simon Pengelly
Digitale Strategie	Dan West
Strategist	Rufus Chuter
Creative Teammitglied	David Shirley
Produzent	Tim Bern
Komponist	Josh Fountain
Composer	Level Two Music
Cutter	Fiona Hayden
Digitale Retuschierung	Scott Kelly
Produktionsfirma	Flying Fish
Produzent	Sam Attenborough
Direktor Fotografie	Marty Williams
Directors	James Solomon