| Titel | The Wake-up call from Hamar |
| Agentur | Try Reklamebyrå |
| Kampagne | The Wake-up call from Hamar |
| Werbende | Norsk Tipping |
| Marke | The National Lottery |
| Posted | November 2019 |
| Geschäftsbereich | Medien, Verlagswesen & Produktion |
| Story | Norwegians loves Lotteries, and if they win, they get a phone call from Hamar.But the thrilling sensation of waiting for a phone call from Hamar is hard to describe to those who have never bought a ticket, or forgotten how it feels. So we gave everyone a try.With «the wake up call from Hamar» 12% of Norways population ended up scheduling a wake-up call from the famous Hamar phone, every morning for five days, with the chance to wake up to a million kroner.By taking our tradition for calling people, and making it into a wake-up service, we demonstrated what our lotteries are about, and made the brand experience directly accessible for everyone.Playing well with our slogan: Give your dream a shot. |
| Problem | The Wake Up Call from Hamar - a wake-up call from the famous Hamar phone, every morning for five days, with the chance to wake up to a million kroner. |
| Medientyp | Case Study |
| Texter | Jonas Grønnern |
| Art Director | Lars Kristian Harveg |
| Developer | Magnus Bergman |
| Webdesigner | Christopher Køltzow |
| Art Director | Sebastian Rasch |
| Texter | Mads Krogh |
| Account Supervisor | Lars Mitlid |
| Kundenbetreuer | Cecilie Thue |
| Produzent Digital | Cecilie Fasbender |
| Designer | Inge Fosseie |
| Digitales Design | Thomas Fuglem |
| Cutter | Kyril Dementiev |
| After Effects | Kyril Dementiev |
| Sounddesigner | Kim Jensen |
| Produzent | Beate Tangre |
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