Rafael Pitanguy
Creative Vice President at VMLY&R, São Paulo
São Paulo, Brasilien
TitelChildren III
Agentur
Kampagne What's Behind?
Werbende CEPIA
Marke CEPIA Institutional
Datum der ersten Ausstrahlung/Veröffentlichung 2015 / 4
Geschäftsbereich Menschenrechte
Slogan Find out what's behind the clothes you buy.
Story In the fashion industry, big brands ships fly the flag of social responsibility, sustainability and ethical behavior. But a cruel reality is often masked. Several national and international brands were fined in recent years for using child slave labor in their factories. To warn of this cause, we created a campaign where we see beautiful works of embroidery and wool, that behind the plots, hide a cruel reality: children performing slave labor. CEPIA is a Brazilian NGO recognized for its work focused on access to justice, poverty, human rights and employment. 
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