Rafael Pitanguy
Creative Vice President at VMLY&R, São Paulo
São Paulo, Brasilien
TitelThirty Five
Agentur
Kampagne Thirty Five
Werbende Athosgls
Marke Athosgls
PostedMai 2019
Geschäftsbereich Gegen ethnische Diskriminierung
Story The life expectancy of transgender people in Brazil is age 35 due to violence and discrimination. This fact is highlighted in the new film Thirty-Five developed by Y&R Brazil (part of VMLY&R Group) for Athosgls, an LGBTQI+ news portal. The short film, produced by FAUNA studio, features real trans couple Guto and Onika. This statistic is underscored by the film’s soundtrack, a cover of Alphaville’s hit song ‘Forever Young’ by Brazilian vocalist Liniker. This year marks the 35th anniversary of the song’s debut.
Medientyp Internet-Film
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Creative Director
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Creative Vice President
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