Alvaro Becker
Executive Creative Director at BBDO Chile
Santiago, Chile
TitelA life to see
Agentur
Kampagne #ALifeToSee
Werbende Movistar
Marke Movistar
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 9
Geschäftsbereich Mobilfunk, WAP
Slogan Don't use your phone while driving
Philosophie The initiative of Movistar with the collaboration of Carabineros de Chile (police) and Conaset, seeks to create awareness among drivers, in the month with the highest number of accidents during the year.
Problem Traffic accidents caused by use of cell phones during the driving, increased in Chile. The last report delivered by the chilean police and the Conaset (National Commission of Traffic), shows that traffic accidents caused by "distracted driving" have risen a 93.2% in the last six years.
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Executive Creative Director
Executive Creative Director
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Texter
Art Director
Art Director
Art Director
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Etatdirektor
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Executive Producer

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