Dan laCivita

Dan laCivita

CEO at Firstborn
New York, Vereinigte Staaten von Amerika

Zusammenfassung

Brings over a decade of experience to the role of CEO of Firstborn, an award-winning creative digital agency headquartered in New York City.

Equipped with the hands-on experience of a former creative developer, the sharp strategic instincts honed from leading long-term client relationships, and the innate leadership abilities that drive Firstborn to be one of the most forward-thinking digital agencies in the world.

Guided Firstborn’s work to be recognized with numerous awards including Clios, Cannes Lions, and One Show Pencils.

Led the agency to be placed on prestigious rosters such as Fast Company’s Most Innovative Companies, Advertising Age’s Agency A List, and Crain’s Best Places to Work in New York.

A thoughtful commentator thanks to diverse roles within the industry—has written pieces for Fast Company, Advertising Age, and Adweek, and manned microphones at Ad Age Digital, Event Tech, FITC, IAB, and OMMA Global conferences.

Positionen

CEO
New York, Vereinigte Staaten von Amerika
January 2015 - Derzeit hier (5 Jahre 8 Monate)
President
New York, Vereinigte Staaten von Amerika
January 2010 - December 2014 (4 Jahre 11 Monate)
- Led agency through being acquired by the Dentsu Aegis network
- Doubled revenue between 2009 and 2011
- Increased revenue by 60% from 2013 to 2014
- Achieved AOR status for All Nippon Airways, L’Oréal Luxe, and Mountain Dew
- Helped create a place where people are proud and happy to come to work everyday

Agency Achievements:
Ad Age: A-List, Agencies to Watch, Creativity Innovator
Ad Age: Best Place to Work in Advertising
Crain’s NYC: Best Place to Work in NYC
Fast Company: 50 Most Innovative Companies
Mashable: Most Innovative Digital Marketing Agencies

Top Awards:
Gold Cannes Lion: Uniqlo Storms Pinterest
Bronze Cannes Lion: The Rolex Daytona Experience
Grand Clio Image, Best In Show: Uniqlo Storms Pinterest
SXSW Interactive Award: PSCU Make Your Money Matter
SVP, Executive Director
New York, Vereinigte Staaten von Amerika
March 2007 - December 2009 (2 Jahre 9 Monate)
- Evolved agency capabilities with launching the Firstborn Content Studio (including 3D Animation, Motion Graphics and Live Action Video) as well as Strategy & Planning
- Led the transition from working with agency partners to direct clients
- Pitched and won business for clients such as Smirnoff, Porsche, Microsoft, Le Meridien and Apple

OMMA Web Design & Development Agency of the Year
OMMA Creative Agency of the Year
Producer / Executive Producer
New York, Vereinigte Staaten von Amerika
January 2005 - February 2007 (2 Jahre 1 Monat)
- Managed projects with clients such as Smirnoff, Porsche, Microsoft, Le Meridien and Apple
- Oversaw production of all digital projects
- Helped build the growing Producer team
Flash Developer
New York, Vereinigte Staaten von Amerika
March 2004 - October 2005 (1 Jahr 7 Monate)
- Created cool stuff for the web, but quickly realized I was destined for a career beyond code

Ausbildung

BS, Advertising

1998 - Derzeit hier (22 Jahre 8 Monate)

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