| Titel | Quit Job |
| Agentur | David&Goliath |
| Kampagne | Discover the New Kia |
| Werbende | Kia Motors |
| Marke | Kia Optima |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 9 |
| Geschäftsbereich | Autos |
| Story | Kia’s new integrated campaign positions the Optima as aspirational to customers through the concept of “discovery.” Broadcast, outdoor and digital elements combine to reach right and left-brain individuals who strive for a richer life, measured in terms of experiences, not money. Yes, a trusted vehicle is foundational, but because these consumers have an eye for design and an impulse for performance, their ideal sedan goes way beyond reliability. Two :30 TV spots bring the tagline “Discover the New Kia” to life by featuring the charmingly humorous adventures of new Optima owners as they discover the joys of this sporty sedan. In "Quit Job", which launched this week, we meet a man who’s upset with his son’s decision to upend his life and embark on a seemingly impulsive and irresponsible cross-country jaunt for the experience of a lifetime. A surprising twist ensues. |
| Medientyp | Fernsehen |
| Länge | |
| Produktionsfirma | Imperial Woodpecker |
| Tonstudio | Human |
| Chairman | David Angelo |
| Chief Creative Officer | Colin Jeffery |
| Creative Director | Robert Prins |
| Creative Director | Erik Moe |
| Stellvertretender Creative Director | David Sullivan |
| Texter | David Sullivan |
| Stellvertretender Creative Director | Richard Fischer |
| Art Director | Richard Fischer |
| Texter | Nicole Lague |
| Art Director | Tracey Chan |
| Broadcast Producer | Paul Albanese |
| Broadcast Producer | Carrie Lighthall |
| Broadcast Producer | Helen Erb |
| President | Brian Dunbar |
| Geschäftsführer | Jeff Moohr |
| Etatdirektor | Gordon Gray |
| Account Supervisor | Emma Brier |
| Account Executive | Weina Cai |
| Geschäftsführender Teilhaber | Seema Miller |
| Etat-Planer | Ed Gibson |
| Business Affairs | Rodney Pizarro |
| Business Affairs | Camara Price |
| Projektmanager | Nita Smith |
| Product Information Manager | Russ Wortman |
| Product Information Manager | Mark McNaul |
| Regisseur | Simon McQuoid |
| Direktor Fotografie | Jo Willems |
| Executive Producer | Charlie Cocuzza |
| Filmproduzent/Produzent | Anita Wetterstedt |
| Redaktionsbüro | Spinach Editorial |
| Cutter | Brandon Porter |
| Assistenzredakteur | James Donahue |
| Geschäftsführer | Adam Bright |
| Filmproduzent/Produzent | Jonathan Carpio |
| Kolorierung | The Mill |
| Executive Producer | Sue Troyan |
| Executive Creative Director | Phil Crowe |
| Produzent | Will Lemmon |
| 2D Artist | Andy Dill |
| 3D-Grafiken | John Leonti |
| 2D Artist | Andy Dill |
| 2D Artist | Yukiko Ishiwata |
| 2D Artist | Chris Payne |
| Produktionkoordinator | Chris Lewis |
| Kolorist | Adam Scott |
| Kolorist | Thatcher Peterson |
| Kolorist | Diane Valera |
| Color Producer | Ali Struck |
| Mix Company | Lime |
| Sound Engineer | Dave Wagg |
| Sound Engineer | Zac Fisher |
Mehr Projekte
ALLE SEHENMake It Better
- MARKE:
- Avocados from Mexico
- AGENTUR:
- LERMA/
The Rules
- MARKE:
- Fender
- AGENTUR:
- Wieden + Kennedy
Fix The World
- MARKE:
- Snickers
- AGENTUR:
- AMVBBDO / BBDO / MJZ
Generation Lockdown
- MARKE:
- March for Our Lives
- AGENTUR:
- McCann New York
Karate Therapy
- MARKE:
- Geico
- AGENTUR:
- The Martin Agency
Air
- MARKE:
- Nike
- AGENTUR:
- Wieden + Kennedy
The Story of O.J.
- MARKE:
- JAY-Z
- AGENTUR:
- The Mill LA
Droppin’ Dimes
- MARKE:
- State Farm
- AGENTUR:
- Translation