Titel | Fate is a Fickle Mistress |
Agentur | Proximity Madrid |
Kampagne | Fate is a fickle mistress |
Werbende | Loterías Y Apuestas Del Estado |
Marke | La Primitiva |
Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 5 |
Geschäftsbereich | Lotterie & Glücksspiele |
Slogan | Fate is a fickle mistress |
Story | The campaign revolves around two characters, “Mr Eldestino” (Mr Destiny), a capricious man with unusual desires, and his faithful secretary, a calm person who attends to him and caters to his demands. Together, they are responsible for “picking” the winner of each lottery draw according to his whims which, as you will see, are very amusing. |
Medientyp | Internet-Film |
Länge | |
Global Chief Creative Officer | Eva Santos |
Executive Creative Director | Susana Pérez |
Creative Director | David Vijil |
Kreative Leitung | Raul Somaza |
Texter | Fernando Esteban |
Art Director | José Luis Diez |
Art Director | Antonio Jiménez |