Eva Santos
Global Chief Creative Officer at Proximity Worldwide
Barcelona, Spanien
TitelFate is a Fickle Mistress
Agentur
Kampagne Fate is a fickle mistress
Werbende Loterías Y Apuestas Del Estado
Marke La Primitiva
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 5
Geschäftsbereich Lotterie & Glücksspiele
Slogan Fate is a fickle mistress
Story The campaign revolves around two characters, “Mr Eldestino” (Mr Destiny), a capricious man with unusual desires, and his faithful secretary, a calm person who attends to him and caters to his demands. Together, they are responsible for “picking” the winner of each lottery draw according to his whims which, as you will see, are very amusing.
Medientyp Internet-Film
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Global Chief Creative Officer
Executive Creative Director
Creative Director
Kreative Leitung
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Art Director
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