| Titel | Diesel Haute Couture FW18 |
| Brief | The film is all about flipping the language of abusers into words that can empower. The use of "I Wanna Be Loved By You" on the soundtrack is an ironic take on the premise of the campaign: it's not about being loved, but turning hate against the haters. The calypso treatment of the song celebrates, to an extreme, the liberation of acceptance. |
| Agentur | Publicis Italy |
| Kampagne | Ha̶u̶te Couture FW18 |
| Werbende | Diesel |
| Marke | Diesel |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 9 |
| Geschäftsbereich | Mode, Kleidung & Schuhe |
| Story | This film much more than a fashion film. It’s something that could create a lasting cultural impact by literally spinning the language of abusers into words that can empower. Obviously, ‘I Wanna be Loved by You’ is a tongue-in-cheek, ironic take on the central premise of the campaign - It’s not about being loved, it’s about turning hate against the perpetrators. What we loved about the Calypso style was that it celebrated - to an extreme - the liberation of acceptance. |
| Medientyp | Internet-Film |
| Länge | |
| Produktionsfirma | Stink Films |
| Kolorierung | The Mill New York |
| Post-Produktion | MPC LDN |
| Global Chief Creative Officer | Bruno Bertelli |
| Chief Executive Officer (CEO) | Bruno Bertelli |
| Chief Creative Officer | Cristiana Boccassini |
| Creative Director | Thiago Cruz |
| Creative Director | Mihnea Gheorghiu |
| Stellvertretender Creative Director | Simone Di Laus |
| Texter | James Andrews |
| Art Director | Alex Eftimie |
| Texter | Anton Michael Kuerschner |
| Planungsleiter | Bela Ziemann |
| Strategieplaner | Monica Radulescu |
| Produktionsleitung | Francesca Zazzera |
| Produzent | Marijana Vukomanovic |
| Art Buyer | Caterina Collesano |
| Designer | Gianluca Chinnici |
| Direktor Kundenservice | Eleni Charakleia |
| Direktor Kundenservice | Barbara Pusca |
| Account Supervisor | Filippo D’Andrea |
| Head of Social Media | Stefano Perazzo |
| Social Media Manager | Doina Tatu |
| Regisseur | Jovan Todorovic |
| Executive Producer | Blake Powell |
| Filmproduzent/Produzent | Natalie Jacobson |
| Direktor Fotografie | Christophe Collette |
| Fotograf | Vitali Gelwich |
| Cutter | Milena Petrovic |
| Kolorist | Mikey Rossiter |
| Post-Produktion | Ryan Hancocks |
| Musik | Sizzer |
| Leitung Musik | Michael Bertoldini |
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